A text-based image with the words 'ABOUT US' in bold, white letters on a black background.

A Lab curated by is the consultancy behind A Magazine curated by — the cult publication that has celebrated designers and creativity for 25 years.

Our work thrives on convergence — the ability to connect dots others might overlook, bridging the gaps between art, culture and business with a vision that goes beyond the surface. We see patterns and create new possibilities across industries and disciplines.

Photography by Rollswyze, A Magazine Curated By sacai, 2023

To do this, we cultivate a multifaceted perspective.

Black and white photos of a crowded party with handwritten notes on top of the images. Contribution by Mark Borthwick in A Magazine Curated By Maison Martin Margiela, 2004.

Contribution by Mark Borthwick, A Magazine Curated By Maison Martin Margiela, 2004

Knowing what’s trending on socials is just the starting point.

We balance this understanding of the contemporary — whether it is the latest viral sound or a new fashion aesthetic shaping the algorithm — with cultural context and history, connecting the ephemeral with the enduring to decrypt narratives that matter.

At A Lab curated by, we listen, we guide, we engage in meaningful dialogue.

We help you tap into your genuine communities
— with clarity, care, and context.